Session 38 – Marketing Webinar Series
Listen to the Podcast:
Marketing Webinar Series. One of the things that kept us from doing webinars across the U.S. was the significant difference in demographics and psychographics from location to location. To remedy this, we have created webinars that are distinct in different regions of the nation. For this reason, the webinar in Texas will have different content and emphasis that on for Florida. Give us a call to tell us what region you are in and which state would be most interest to you. As part of the webinar, we will send to you State, City, and County demographics for your area.
This is Scott McDonald and Welcome to the Perfect Place to Put a Practice Podcast.
I don’t usually make announcements on the podcast but it seemed to make sense in this situation. Many of you have received an invitation to join our marketing webinar. Unfortunately, not everyone has. The only people we are inviting are those who have ordered one of our reports or a sample. It occurred to us that there may be listeners who have never done either so I am going to tell you how to get an invitation if you want one. Write to me at firstname.lastname@example.org and give me your name and your state. I will write back with how to get registered.
Granted, limiting registration may seem a little odd but we wanted to consider the market conditions of a smaller group that we can treat with specifics rather than have to generalize everything. As I mentioned, our invitation is only going to those who know about our company and have worked with us in the past. Second, we are dividing the session into geographic parts of the U.S. that have many demographic characteristics in common. This will allow us to customize the contents of the Summit to concentrate on what is happening in YOUR part of the U.S. and the state in which you practice or want to practice.
The last thing you should know is that we are using this as a means to provide specific demographic and lifestyle data to dentists. Other types of healthcare practices may benefit from this session but we will not deal with very specific situations in those types of practices. Ultimately, the webinar is less expensive than a telephone consultation.
The one-hour program will deal with four parts:
- Trends in Your Neighborhood. In short, we want to discuss what the most recent trends in your area are showing. Is the area growing, shrinking, changing, developing, or thriving? To illustrate how these numbers are effecting practice, we will include for each participant the comprehensive list of cities and counties in the areas covered for this session, the demographics of the cities and counties found here. This will come to you in a spread sheet format. In advance of the session, you will also be invited to send us specific questions of what is happening in a particular area of the region. We only ask that your questions apply to all of the other participants. This will be the most specific description of what is happening where you practice in any venue of its type.
- Market Research Methods. There is a great deal of new data that has been released by the U.S. Census Bureau this year that will influence your decision making process. This includes new ways of looking at market trends and geographic areas. This is the part of the program where we will discuss what methods for analysis of your practice area is changing and what to do about it.
- Messaging. Most doctors do not know it but there are trends in what you should say about yourself and your practice in your web pages, social media, direct mailers, and other internal and external media. We will share with you what people are responding to best in terms of dental practices in order to move the needle in terms of what you say about practice. But we will also discuss how the trends in the neighborhood are requiring changes in branding of practices.
- Media. Media is a moving target. We want to give to you a first-hand view of what media trends are out there. Some of the “golden oldies” of dental practice media are dying. Some are making a come-back. The idea here is getting specific recommendations on how you can maximize your marketing budget to get the best return. And, yes, we will be very specific about vendors and methods.
We look forward to having you join us. You can reserve your seat by sending an e-mail to email@example.com. Once you have reserved your seat, an email will be sent to you a few days before the event with instructions on how to log into the webinar.
This is Scott McDonald, Thank you for listening to the Perfect Place to Practice Podcast. Check out our web site at DoctorDemographics.com and look for the Demographic Whetherman series.