Evaluating the Potential Patient Base

If demographics are what people “are” and geographics are “where” people are, PSYCHOGRAPHICS is what people “do.” This program will show you the tools to determine MORE than just whether there are enough potential patients to support your practice. It will also explain based upon people’s consumption patterns and media preferences specifically what YOU should be offering to have the best practice possible. It answers the question about how to match clinical services offered that will or won’t work based upon the psychographic character of the local population. What works in one location may not work in another.


This presentation will specifically name the six hottest markets in the U.S. for consideration of practice purchase and start-up. Along with these markets, we will discuss other locations that are worth a look. This program is updated regularly to stay ahead of the curve.

Part 3 – Evaluating the Potential Patient Base


  1. After staff processes payment (usually within 24 hours), you will receive an e-mail with a link that will take you to a video link and a password.
  2. The tutorials will be available to you as often as you want for 30 days.
  3. The download for Part 1 will include a spreadsheet to help you in the site selection process.