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Social Media Strategy For Your Professional Practice

Episode Notes

Social Media has continued to be a major problem for most professional practices. Either they are doing it very ineffectivily or they’ve given up on it altogether. In this episode, Mike Green from Doctor Demographics shares a tried and true strategy for successfully deploying social media within your practice in an effective way.

Social Media Post Categorization

Technical

  • New features of your business
  • New equipment
  • Health reminders

Humor

  • Memes
  • Paradoy videos
  • Gifs

Culture

  • Staff
  • Core values
  • Internal events

Community

  • Business shout-outs
  • Local events
  • Spotlights

Controversy

  • Political sides
  • Local “hot” issues

Action Steps

  • Post 4 times this next week in each category
  • Measure which post does the best
  • Strategize accordingly

For more information on how to construct the right social media strategy for your practice, contact Mike Green of Doctor Demographics at mike@doctordemographics.com