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Scott McDonald, BA, MA

Owner – Founder

Scott McDonald is owner and president of Doctor Demographics, LLC, a firm specializing in marketing analysis services and research for professional practices. The company has been serving general and specialty practices for nearly 30 years and is the largest provider of detailed demographic and marketing analysis to healthcare practices in the United States.  


Scott also runs Scott McDonald & Associates, Inc. which is the speaking/consulting arm of Doctor Demographics. Programs are offered to study clubs, component and constituent societies of organized medicine and dentistry as well as consulting firms, national vendors, and government organizations. 


Scott is the former Marketing Manager for the California Dental Association.  He helped start organized dentistry’s first efforts in public relations and advertising shortly after the regulations of professional marketing changed in 1977.  Since that time he has worked with healthcare practices and associations across the U.S. and Europe.


During his career, Scott McDonald has set the standard for market research, demographic and psychographic applications for dentistry.  He has written many articles for the professions as well as for national and state dental organizations on the topic. 


As a lecturer, facilitator and moderator for dental organizations, Scott has helped volunteer leaders in more than 200 societies and associations with strategic planning and organizational communications. In 2015 he was a featured speaker at the American Association of Orthodontics national meeting as well as the American Veterinary Medical Association annual conference. At national and regional meetings he has addressed the topics of site analysis, demographic trends, and referral base promotional activities. 


Scott received his Master of Arts degree from Brigham Young University in Mass Communications.  His thesis was on the theories and best practices of professional practice advertising, public relations, and site analysis.


He resides with his family in Lehi, Utah.  Scott is the father of 5 children (and grandfather of four).  He is the Past-President of the National Speaker’s Association, Sacramento Chapter. Other programs include “Healing the Breach: Broken Referral Systems,” “Gripe! Gripe? Gripe! Getting Along With Difficult People,” and “Professional Practice Persuasion Techniques and Theories.”

Mike Green

Partner – Lead Demographer and Marketer 

Mike Green is a partner at Doctor Demographics and the Principal of Iron Forge Media. With over 20 years of marketing and sales experience, Mike brings a unique focus to strategic marketing and execution. His focus on psychographics and personality marketing is the foundation of his many long-time clients. 

Over the years, Mike has helped a wide range of companies in differing markets achieve extraordinary results. Mike’s understanding of what makes people tick combined with years of marketing and sales experience translate into key strategies that produce lasting results.


Over the past 10 years, Mike has shared his marketing and sales secrets with professional practice owners and teams all over the United States. In addition to group and team training, Mike has a small “Insiders” group that he mentors personally to help their organizations reach their potential. This group is focused on identifying key components for their success and bringing accountability to their goals.


The most valuable use of Mike’s time is spent with his family. He resides with his wife of 20 years and their three children on a working farm in Southern Utah known as Honeybee Acres where they raise horses, honeybees, and hard-working kids.

The Leader in Professional Practice Site Demographics

For over 30 years, Scott McDonald and his team have helped thousands of doctors and practice owners select the perfect place to set up their practice. Scott pioneered the demographic research for doctors that has become the industry standard today.

01. Planning & Strategy

More than just numbers, the team at Doctor Demographics helps our clients develop strategies on what the numbers mean.

02. Client’s Satisfaction

We provide analysis for hundreds of doctors, dentists, veterinarians, optometrists each year to help them succeed.

Actionable Data & Analysis

We spend the time with our clients to make sure they understand what the numbers are going to mean for their practice. Whether they are selecting a new site, acquiring an existing practice, or breathing new life in an old practice, we have the experience to help you succeed.

Why Choose Doctor Demographics?

30 Years Experience

We've been providing demographic data and analysis for doctors for over 30 years. We travel extensively so that we know the latest information on your neighborhood.

Human to Human Analysis

Our reports are done by our team of researchers. Each analysis is custom for you and your site address. No autogenerated data or meaningless numbers. We provide the industries best personalized anaylsis for our doctors.

Variety of Reports

We provide demographic studies for every stage of your research. From our Best Sites report for early in the process to our marketing report for reviving existing practices.



Placed Practices



City after City



Of Experience